The Brief:
Led the complete brand development of LA's premier Korean-inspired cake shop as freelance creative lead. Built a comprehensive brand ecosystem from identity to social strategy, transforming Harucake into a social media viral phenomenon with a loyal community.
The Processes
harucake shop in Koreatown under construction as of Aug 1, 2023
harucake merch display
pre-interior: under construction
self-customized interior deco
tumbler design
Harucake's grateful note for customers to fill out
OOU square card
OOU Poster
OOU Badge
Wake n' Bake hat
OOU pin
OOU bag
