harucake

Brand Designer & Strategist (2019 - Present) Led the complete brand development of LA's premier Korean-inspired cake shop as freelance creative lead. Built a comprehensive brand ecosystem from identity to social strategy, transforming Harucake into a social media viral phenomenon with a loyal community.

Brand Creative Strategist: Lovelle Seo
Client: Harucake_
harucake shop in Koreatown under construction as of Aug 1, 2023
harucake shop in Koreatown under construction as of Aug 1, 2023
harucake merch display
harucake merch display
pre-interior: under construction
pre-interior: under construction
self-customized interior deco
self-customized interior deco
tumbler design
tumbler design
Harucake's grateful note for customers to fill out
Harucake's grateful note for customers to fill out
OOU square card
OOU square card
OOU Poster
OOU Poster
OOU Badge
OOU Badge
Wake n' Bake hat
Wake n' Bake hat
OOU pin
OOU pin
OOU bag
OOU bag
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