Overview
Interactive AR Music Posters
I designed cost-effective, interactive posters for independent artists by pairing motion illustration with AR image-tracking. Fans scan the poster to unlock animated visuals, music snippets, and links to pre-saves and tickets—delivering an immersive experience from a printable asset and a downloadable digital version.
I designed cost-effective, interactive posters for independent artists by pairing motion illustration with AR image-tracking. Fans scan the poster to unlock animated visuals, music snippets, and links to pre-saves and tickets—delivering an immersive experience from a printable asset and a downloadable digital version.
I created dynamic motion illustrations in Procreate, animated them in After Effects, and built atmospheric backplates in Cinema 4D. I then integrated the motion layer into an AR app (image-marker tracking), tested across devices, and rendered versions synced to the track.
The result: a re-usable, low-cost promo format that works as both print (scan in the wild) and digital (scan on screen). They were downloaded 4000+ times, posted on social media 200+, resulting in increase of engagements to artists' fans.
Process
1. Concept & Storybeat
Define poster moments (hook → chorus reveal → CTA).
Define poster moments (hook → chorus reveal → CTA).
2. Illustration
Procreate frames for the artist’s visual world (characters, motifs, typography).
Procreate frames for the artist’s visual world (characters, motifs, typography).
3. Motion
Animate in After Effects (loopable sequences, beat-synced transitions).
Animate in After Effects (loopable sequences, beat-synced transitions).
4. 3D Backplates
Cinema 4D scenes for depth/parallax; export passes for comp.
Cinema 4D scenes for depth/parallax; export passes for comp.
5. AR Integration
Set up image marker, anchor motion layer, test tracking + occlusion.
Set up image marker, anchor motion layer, test tracking + occlusion.
6. Audio & Render
Sync stems/snippet, export AR-ready assets and social cuts.
Sync stems/snippet, export AR-ready assets and social cuts.
7. Distribution Kit
Print-ready poster (sizes, bleeds), QR code + landing link, social thumbnails, and usage guide for the artist/team.
Print-ready poster (sizes, bleeds), QR code + landing link, social thumbnails, and usage guide for the artist/team.
