I supported art direction, model casting and coordinated California locations that amplified the song’s narrative—using light, texture, and negative space to echo the track’s shadow/contrast themes. Managed on-site environmental challenges to keep continuity tight and the artist’s visual story cohesive across desert, coast, and urban settings. Designed a limited-edition lyric book that translates the song’s poetry into a tactile visual narrative for fans.
Lyrics Book
Intent
Turn lyrical motifs (light vs. shadow, distance vs. return) into place-driven scenes.
Turn lyrical motifs (light vs. shadow, distance vs. return) into place-driven scenes.
Locations
Curated coastal bluffs, desert flats, and night streets for distinct story beats; coordinated timing for sun, wind, and tides.
Curated coastal bluffs, desert flats, and night streets for distinct story beats; coordinated timing for sun, wind, and tides.
Art Direction
Shot framing, palette references, prop/minimal set notes; continuity across changing environments.
Shot framing, palette references, prop/minimal set notes; continuity across changing environments.
Logistics
Location holds, day plans, and contingency routes to navigate weather + public access.
Location holds, day plans, and contingency routes to navigate weather + public access.
Lyric Book
Editorial design with typographic system, stills, and abstract motifs; built for print + digital giveaway.
Editorial design with typographic system, stills, and abstract motifs; built for print + digital giveaway.
