Brand Strategy · UX/UI Design · AR/3D Direction
Led end-to-end development of an AR platform that connected independent artists with fans through virtual stages. Drove the product from concept to pilot launch—defining the brand, shaping the UX, and directing AR/3D visuals. The experience solidified my expertise at the intersection of brand and product and inspired my deeper studies in strategic branding.
Led end-to-end development of an AR platform that connected independent artists with fans through virtual stages. Drove the product from concept to pilot launch—defining the brand, shaping the UX, and directing AR/3D visuals. The experience solidified my expertise at the intersection of brand and product and inspired my deeper studies in strategic branding.
Brand Pitchdeck
I built the brand & investor pitch deck that aligned product vision, market opportunity, and the AR demo story. The deck secured sponsorships and greenlit our go-to-market, helping bring the app to market.
What I Delievered:
Narrative & Positioning — Clear problem → solution → value for indie artists, fans, and partners.
Brand System in Product — Visual language, motion, and AR scenes shown in real user flows.
Market & Audience — TAM/SAM/SOM, creator economy benchmarks, and audience personas.
Model & Roadmap — Monetization options, partnership formats, and phased launch plan.
Proof & Metrics — Pilot learnings, early traction signals, and success criteria.
The Ask — Sponsorship packages, budget, and timeline tied to measurable milestones.
Outcome
Sponsorships secured and app launch approved; the deck became the single source of truth for partners, PR, and internal alignment.
Sponsorships secured and app launch approved; the deck became the single source of truth for partners, PR, and internal alignment.
